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Market Specialist

Reports To: Business Unit Director - Tape Products Division


Coordinates the Sales and Marketing efforts for the assigned product lines. This position
supports the Business Unit Director in managing products and opportunities within the
assigned market(s). The Market Specialist has direct sales responsibility at house accounts
and supports both the Territory Managers and distributors for sales efforts within the
assigned market(s). A key focus for this position is OEM Engineering and Technical Centers
to build contacts, relationships, and secure product engineering approvals. The Market
Specialist is also responsible for developing marketing programs and products for this
segment. This includes product specification approvals, new product introductions, analyzing
sales channels and competition, training field personnel, and literature and promotion


• Build and maintain contact with key decision-makers within the assigned market(s)
including procurement, engineers and manufacturing plant personnel.
• Participate in joint sales calls with distributors and territory managers.
• Direct sales responsibility at house accounts. This is primarily limited to OEMs sold on a
direct basis.
• Secure and maintain approvals of ABI products at OEMs and Tier accounts.
• Compilation and analysis of market trends and data used to establish sales terms,
pricing, and field support programs.
• Conduct market research as requested by the business lead.
• Support field sales and distributors through a joint account development program.
• Develop and implement sales and product promotions designed to expand the sale of
products for assigned segment(s).
• Maintain competitive information and design programs to position ABI Tape as the
market leader in areas of responsibility.
• Serve as an application specialist to field both customer inquiries and territory manager
questions. The Market Specialist will recommend products for evaluation and assist in
the sales effort. Supervision of testing protocol and progress with company’s R&D
department is also an important function.


Preferred candidate will have a minimum of three (3) years sales experience.
Additional qualifications should include:
• Must be able to effectively communicate both verbally and in writing.
• Ability to understand technology and technical issues.
• Strong project management skills.
• Effective use of technology and software, including Surface/laptop, email, and Microsoft
• Excellent people and customer relationship skills.
• Effective presentation and meeting skills. Able to sell new concepts or ideas.
• Bachelor’s degree, preferably in Business and/or technical discipline.
• Multi-lingual a plus.